The holiday website is the accommodation business online sales platform and the homepage is the first point of contact for the website user/potential guest. Not only is the homepage important to how the human user responds to the website (whether they stay or go), but search engines also treat the homepage as the most important page of the website, checking it for changes more often than any other page of the website.

Things to remember when communicating with your potential guest:  

  • Keep publishing fresh content relevant to your audience to keep search engine crawlers coming in and be a dynamic leader in the area

  • Create a website that promotes the businesses local area expertise, not only accommodation

  • Promoting the area well converts to bookings being made on your website

Homepage Content Checklist:

Below are changes that should be made to the homepage content on a regular basis. Always write unique, relevant and enthusiastic content, incorporating key search terms and phrases.

  • Update homepage wording

Communicate with the website user/potential guest enthusiastically, encouraging exploring the website and promoting the area as the perfect holiday destination.Add any new locations, accommodation types, popular guest requests to the homepage content
For example: beach houses, pet friendly, group accommodation

  • Update homepage images

For example: location, family, seasonal, activity, event imagery
Add or Update Images on your Website

  • Talk about the change of season

For example: welcome the warmer weather of Spring as Summer is on it's way

  • Check/Create Campaigns

Promote accommodation specials, local events, Christmas holiday planning, popular local activities, restaurants/eateries, coming holidays
How to Create a Campaign

Not only is it against the law to use images and content without permission and approval by the owner, it’s also bad for your website visibility to copy and paste wording and images from an existing website.
Read more: Australian Copyright Council - Websites and Copyright.

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