Basic SEO (Search Engine Optimisation) Terms
Keyword Phrases
Keyword phrases are the main page target (Page Title) – eg Pet Friendly Cafes, Lennox Head beachfront accommodation, Pet Friendly Accommodation
Meta tags
Meta tags are snippets of information that describe what the page's content, and do not display visibly on the page, but are important to search engines.
Meta tags are the Page Title, Description, and Keywords at the top of content pages.
The core website meta data is found in the Holiday Manager under Settings.
SERPs
SERPs stands for Search Engine Results Page, referring to the list of results returned after a search query is submitted
Robots and crawlers
Robots are programs that crawl the internet checking for new pages and page updates. Google uses them to index the new content to their databases for search results.
Content Page
Search Result
Below is how the above content page displaying as a search result.
